BMP3006 Practical Digital Marketing Assignment – UK

Over time and the changing times, the marketing function in business has also shifted and become more active. BMP3006 Practical Digital Marketing Assignment – UK covers the fundamental aspects of marketing and explains the importance of marketing in the business. It is divided into two sections. The report's first section focuses on marketing and the significance of the marketing function to the company. The report also discusses how to market, the communication mix, and digital marketing. The importance of social media marketing in modern business is also analyzed within this document. In addition, the report discusses digital marketing in Part 2 by examining the instances of content from social media and their use in digital marketing.

In simple words, digital marketing refers to using technology on the Internet to connect with customers. "digital marketing" describes the promotion and advertising of products and brands through digital channels. It includes email websites, social media, mobile apps, search engines, and websites. In today's digital age, digital marketing can aid in endorsing products and services. E.g., SMM, social media marketing (SMM), email marketing, digital ad content marketing, search engine optimization (SEO), and marketing automation.

Learning Outcomes - Assessed:

LO1: Explain the significance of the role of Marketing as well as the marketing mix

LO2: Describe the components of the communications mix

LO3: Learn the ways that digital marketing can be utilized in communications strategies

Assessment Brief:

· You must submit a portfolio with no over 2000 words, which explains the efficacy of digital advertising.

· Explain what marketing is.

· Explain how the Marketing Mix works and explain where the mix of communications fits

· Explain what digital marketing is.

· Explain what social media marketing is.

· Explain why digital and media marketing are crucial to modern-day businesses.

· Give two examples of social media content that works and explain why.

· Screen images of successful campaigns that you'll add to your Word document. Standards and models established for digital marketing need to be mentioned.

· You should consult texts to justify how social media content is valuable and reference sources with Harvard references.

· Refer to the template guidelines that are available on Moodle.

· Submission arrangements

 

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