BMP3006 Practical Digital Marketing Assignment – UK

It is important to understand that marketing is an integral part of any business. Simply put, it is the act of attracting customers and clients towards certain products or services. It is evident that

marketing is a multi-stage process. Marketing is usually a process that includes steps such as market research, price, distribution, and promotion.

BMP3006 Practical Digital Marketing Assignment – UK

All these steps are directly related to the selling process (Liu 2017). Due to the extreme competitiveness and volatile economy of recent years, marketing has become an important part of gaining the edge in the industry. Marketing is important because it allows companies to build a long-lasting and ever-present relationships with their target audience or potential customers. Marketing is therefore a key element in any business's growth plan.

This report will focus on the marketing and promotional mix for a specific company, and critically analyse their relationship. The report will also critically define digital marketing, social media marketing, and the relationship between them.

Marketing is not a choice anymore, regardless of your business type. It is now a necessity. With the huge technology influence, a significant portion of people’s livelihood now depends on digital platforms or media, marketing has also moved to digital medium.

Digital marketing also includes social media marketing. It is simply a matter of a company promoting their brand through popular social media. This will also open up a platform for communication with potential customers, and it often helps to answer their questions and form a direct connection. This includes posting videos, images, or texts. These activities help the company to improve its brand and attract global attention.